acquisitions.com/m readiness + creator-pay benchmarks (clipping / UGC / affiliate, US, Nov 2026)

Researcher notes, 2 Nov 2026. Browser pane not used (another researcher had it); everything below is from WebFetch/WebSearch, curl, and the acquisitions-com site repo. Figures marked ESTIMATE are mine, not a source's.

Key question 1 — What does acquisitions.com/m offer, and is it ready to hand to creators?

Takeaway

/m is not a page at all: it is a 301 straight into a bare GoHighLevel booking calendar (30-minute slots, weekday mornings ET) with no headline, no offer, no price, no tracking, and no lead magnet. A creator sending a cold TikTok viewer there is asking them to book a call with a stranger, which is the highest-friction front end possible. Her Last Call, by contrast, sends traffic to a 3-question "Do you qualify?" quiz → free live Zoom training. The /m page is not ready; it needs a creator-facing front end built in front of the calendar.

Cited Findings

What /m actually is - https://acquisitions.com/m answers 301 → https://link.acquisitions.com/widget/booking/UsAGdjEWsnabQsZWqnzS (a GoHighLevel/LeadConnector booking widget). — WebFetch of https://acquisitions.com/m (redirect header observed 2 Nov 2026) - The site repo's _redirects says something different: line 18 is /m https://calendly.com/moran_pober/m 302 under the comment "Moran's Calendly booking page" (committed 25 Oct 2026, a4c8cea). The live 301 to GHL therefore comes from somewhere above the Pages _redirects (most likely a Cloudflare zone redirect rule, the same mechanism noted for /advisors in memory). Two different booking tools are configured for the same path. — ~/Code/acquisitions-com/_redirects; redirect mechanism is an INFERENCE. - The Calendly /m page still answers HTTP 200 (so it exists), but the fetch returned no event name or description. — curl of https://calendly.com/moran_pober/m - The GHL widget page itself is JavaScript-rendered; WebFetch gets 403 and curl returns only CSS. Its public free-slots endpoint answers with 30-minute slots (e.g. 08:00, 08:30, 09:30, 11:00 ET on 2 Nov; 08:00–11:30 ET on 3–4 Nov), so it is a ~30-minute call offered on weekday mornings Eastern. The calendar's display name and description are not readable without a GHL login. — curl of https://backend.leadconnectorhq.com/calendars/UsAGdjEWsnabQsZWqnzS/free-slots - Nothing on the booking page: no headline, no "who is this for", no price, no video, no testimonials, no UTM/affiliate parameter, no form before the calendar. (Everything the booking widget shows is the calendar and GHL's own name/email/phone fields.) — curl output of the widget (CSS/JS only; no copy found); INFERENCE that the GHL widget shows the default fields.

What the main site (which /m does not link to) offers - Headline: "We help you buy businesses & implement AI to grow them". Audience: entrepreneurs, executives and owners who want to buy, sell or scale with AI; also recruits advisors, accredited investors and roll-up operators. — acquisitions.com - No dollar price is shown for any service on the homepage. Buy-side: "free 30-minute call, then a simple agreement and a retainer (amount not given)". Roll-ups: a "management fee (amount not given)". — acquisitions.com - Front ends that already exist: free 30-min strategy call (/book-a-call), free AI audit (https://audit.acquisitions.com/), sell-side form (https://form.fillout.com/t/oLWtYAKLUzus), investor Typeform (https://form.typeform.com/to/DmxIfEuP), roll-up application (/rollup-funding, ~10 min, reply in 5 business days), buy-a-business funnel (https://dfy.acquisitions.com/), advisor recruiting (https://advisors.acquisitions.com/, claims "~4x" the $95K/yr industry average with a past-performance disclaimer). — acquisitions.com - Two different phone numbers are on the site (+1 567-522-0042 on book-a-call vs +1 251-314-6776 in the footer). — acquisitions.com - Internal context (repo memory, not a web source): the advisor offer is sold at $6k-tier and higher packages (Whop checkout, DFY plan plan_epI03MqZ3jazb, $10k checkout cap); the advisor agreement signs at /sign/agreement. Prices are NOT on the public page a creator could link to. — CLAUDE.md / memory project_advisor_6k_tier_exclusivity_8oct.md, project_whop_payments_6oct.md

How Her Last Call hands its offer to creators (the benchmark) - herlastcall.com headline: "Companies are hiring women to take their sales calls. Do you qualify?" Audience named by job (nurses, servers, HR, real estate, teachers…). Promise: "$500–$1,000 in commission per 30-minute call", "about 10% of each payment you process", "not cold calling, door-to-door, or an MLM". — herlastcall.com - Front end: "See if I qualify — 3 quick questions · 30 seconds" → 3 multiple-choice questions (what do you do now / income goal $3–5K, $5–10K, $10K+ / when can you take calls) → "You qualify" → name, email, phone + two SMS consents → "Save My Free Seat" for a free live Zoom training Wednesday 8 PM ET with the founder, plus a scholarship giveaway. The paid Academy price is not on the page. Earnings disclaimer at the bottom. — herlastcall.com - Her Last Call Academy on Whop: 11,104 members, 4.7 stars from 432 reviews; public page shows no affiliate commission setting and no Content Rewards campaign. Socials linked: TikTok @sellingseleste, IG/YouTube @alexismseleste. — whop.com/herlastcall - Third-party reviews list the Academy at $49/month, $97 one-time, or $497 (sources disagree; none is official). — groupscorecard; selfmadenewbie - Whop's own blog calls her a case study ("over $1 million in sales within six months") and Whop ads have used her community (her claim on X). — whop.com/blog/start-sales-coaching; x.com/alexismseleste - I found no public page, Whop campaign, or post describing a Her Last Call creator/clipper pay program or its rates. If it exists it is run privately (DMs / Discord / a private Whop campaign). — searches 2 Nov 2026 (see Gaps)

Inferences

Gaps

Key question 2 — What would a creator be paid, for what event, and what is the going rate?

Takeaway

In 2026 the going rate for paid organic clips is about $1 per 1,000 verified views (median $1.30 across 100 live Whop/Content Rewards campaigns on 12 Oct 2026; 76 of 100 paid $1–$2), with UGC/on-camera briefs at $2–$5 and rare outliers higher. Pay-per-view is the only model with a public rate card; pay-per-lead/booked-call for coaching offers has no public benchmark, and sale commissions on $2k–$10k programs run 20–50% (Whop's default affiliate rate is 30%). The agency cost of a booked high-ticket call from Meta ads is $150–$350, which is the ceiling a creator program must beat.

Cited Findings

Pay per 1,000 views (CPM) — the standard event - Snapshot of 100 live clipping campaigns on Content Rewards' Discover page, 12 Oct 2026: median $1.30 per 1,000 views, range $0.20–$5.00; 30 campaigns at $1.00, 21 at $2.00, 19 at $1.50; 76 of 100 between $1 and $2. — Shopiator - Rate tiers (Aug 2026): low $0.20–$0.50 (big budgets, loose rules); median $0.80–$1.50 ("~$1 is the marketplace average"); outlier $3–$6 (small pools, strict rules or risky categories). Expect a 20–30% gap between posted views and paid views as normal. — ClipAffiliates - By campaign type: music/logo ~$1; standard clipping $1–$3; UGC / talking-head $2–$50 (single-source figure, uncorroborated); live mid-2026 campaigns mostly $0.50–$1.50. — OpusClip - viral.app's own UGC jobs: median CPM $1, typically $1–$1.50, usually on top of per-video pay; Clipping (agency) $0.20–$0.75 on its site, $0.30–$1.50 per Bloomberg; Vyro $1–$1.50. — viral.app - Digiday's typical range $1–$5 per 1,000, with payouts capped. — cited in viral.app - Whop's marketing pitch: "$1 per 1,000 views" vs a "$25 CPM" on Meta ads. — FindClout

Named live campaigns with posted rates (worked examples) 1. Boxabl Official Clipping (foldable homes, via Clip Farm): $0.50/1K views, ~$64,900 budget left, 842 creators; min payout $1 (~2,000 views), max $500 per post (~1M views); TikTok/IG/YouTube/X; UGC allowed; clip from pre-approved YouTube videos. Observed 12 Oct 2026. — Shopiator top offers 2. DIGGER x ClipFarm (Warner Bros. series): $1.50/1K, ~$35,500 left, 104 creators; min $1.50 (~1,000 views), max $750/post (~500K views). — Shopiator top offers 3. Call of Duty MW4 (Arabic): $1.00/1K, ~$24,800 left; min payout TikTok $2 / IG $3; max TikTok $300 (~300K views) / IG $150. The French-market version pays $1.50/1K. — Shopiator top offers 4. TJR "$23,100 Weekly Clipping Campaign" (Reach): $0.75/1K, 978 creators, ~$5,400 left after one week. — Shopiator top offers 5. Swiss (ClipHouse) UGC: $3.00/1K for 30–60-second bystander-style original videos of Swiss in NYC; min $3 (~1,000 views), max $250/post (~83K views). — Shopiator top offers 6. Lovable (AI): $2/1K on a $10,000 budget — "a flagship number, not a published rate card". — FindClout 7. Roobet $1–$1.50/1K with a $250K budget; Call of Duty MW4 $1.50/1K with a $120K budget (July 2026). — ClipAffiliates (search snippet; page 403 on fetch) 8. Older/press examples: MrBeast via Clipping $0.50/1K (Oct 2025); N3on $0.40–$0.50 (Apr 2026); Stake $0.50 then $0.80 (Feb 2026); Polymarket listing with a $70,000 budget (May 2026); an NPR-listed AI startup at $25/1K. — viral.app 9. A gaming brand's own disclosure: $841,850 over 4 months at $0.54 eCPM for 1.56B views (≈1.85M views per $1,000). — FORKOFF 10. Iman Gadzhi: his own X post claims his distribution system does "100M views on a slow month and 300M+ on a good one" across many accounts pointing to one main account; a third-party profile claims ~$2M spent on his clipping department over 2.5 years. No per-view rate for his program was found. — x.com/GadzhiIman; profitablefounder - No education, coaching or finance campaign was identified by name in any of the live listings. Content Rewards' terms say regulated topics (crypto, finance, gambling) must follow advertising law and disclosure rules. — Shopiator top offers - Cal AI: no campaign terms found; the only AI-startup examples are Cluely (founder said he hired 700 clippers; "1% of clippers produced 99% of views"; one 49M-view UGC video produced under 100 downloads). — viral.app

Other events: per post, retainer, pool - Content Rewards offers pay per view, per post, or a retainer. — contentrewards.com/launch-a-campaign - Per-post payouts return to the campaign if a clip misses the brand's minimum views in its monitoring window. — ClipSpeed - UGC marketplaces (per video, not per view): JoinBrands lists UGC videos from "$25+" per video with an 8–15% platform fee; typical creator fee $25–$60/video; content arrives in 3–7 days. — Novoads; Influencer Hero - SideShift (brand-side UGC marketplace, not per-view): median $7–$9 per video platform-wide, example payouts $30–$2,000 per creator; brands reportedly pay $199–$999/month plus deposit fees (sources conflict). — elev8or; FindClout - "Sidekick"/"Sidechefs": no platform by that name turned up; the only match is SideShift. — search 2 Nov 2026

Pay per lead / per booked call / commission for high-ticket coaching - Affiliate commission on coaching programs priced $2,000–$10,000: 20–30% ($400–$3,000 per enrolment). — Digistore24 - Online education and coaching at $2,000–$20,000: 30–50% commission, $600–$10,000 per conversion (vendor blog). — affspace - Coaching offers at $10,000+: $2,500–$5,000 commission per sale (vendor blog). — afcommerce - Whop's default affiliate rate is 30%, changeable per whop, with a separate "member affiliate rate"; custom per-affiliate terms can be a percent or a fixed dollar amount, on first payment or recurring; Whop pays affiliates automatically after a 30-day waiting period from the customer's purchase. — docs.whop.com/affiliates/promote-your-business; whop.com/blog/consumer-affiliates - Pay-per-booked-call for coaching: one guide describes paying a flat amount per booked AND qualified call plus a commission on close, warning that "qualified" must be defined or you pay for calls that go nowhere; most coaching programs instead promote a free discovery call and pay only on enrolment. — Coachful - Pay-per-call lead networks (not coaching): CuraDebt $50–$60 per call; Palo ~$50 per lead. — EarnKaro - Agency-side cost of a booked high-ticket sales call from Meta ads: $150–$350; qualified webinar registration $8–$15; show rate 60–70% with reminders; max cost per booked call = price × close rate × 25–35% (July 2026; author's own campaigns, $3K–$15K offers). — 780 Marketing - Lead-gen agency price per booked appointment: $50–$750 and/or 5–25% commission (single vendor listing). — Leads Now AI - "No credible public benchmark exists for high-ticket coaching close rates"; one agency's observed range is 12–38%. — Leads Now AI

Inferences

Gaps

Key question 3 — What platform would a small team use to launch within a week, and what does it cost?

Takeaway

Content Rewards (ex-Whop Content Rewards; its own app at contentrewards.com since Aug 2026) is the open marketplace that launches in days: fund ≥$1,000 (third-party figure; not published by Whop), set your own CPM, ~10% fee on payouts (8% if verified; 0% on per-post/retainer campaigns of $5,000+), views verified through platform APIs, every post brand-approved before payout, 7-day earning window + 3-day hold. Add Whop's built-in affiliate links (30% default, paid after 30 days) for the sale commission and ManyChat (Pro $29/mo) for comment-to-DM keywords. Budget ~$2,000–$5,000 for a first campaign; at $1–$1.30 per 1,000 that buys roughly 750K–1M paid views per $1,000 (ESTIMATE), of which the top 1% of clips will deliver most.

Cited Findings

Content Rewards / Whop (marketplace, fastest) - Open marketplace (Whop Content Rewards, Vyro): "fastest, typically days to launch; less control over who posts". Agency (Clipping): days to weeks, monthly fee $2,500–$10,000 plus view budget. Own roster (viral.app): weeks. — viral.app - Brand fee 10% of payouts, 8% if verified; no subscription; minimum campaign budget $1,000; clippers pay 10% on CPM and pool payouts and on per-post/retainer campaigns under $5,000 (0% at $5,000+), per Creator Terms updated 4 Oct 2026. Payout rounds: 7-day earning period + 3-day hold. Views verified through the platforms' APIs; bot score + brand review first; flagged posts paused for human review; brands approve or reject each post. — Shopiator - Whop processing: ~2.7% + $0.30 per transaction (attributed to partner ClipFarm's disclosure). Whop does not publish a brand-side rate card, minimum spend, CPM floor/ceiling, bot-detection method, or geo filtering — confirm fees in writing before funding. — FindClout; FORKOFF - Content Rewards' own launch page: sign up with a work email, prepare a brief, fund; budget is held until creators earn it; unspent budget refundable on request after review; pricing models "pay per view, per post, or a retainer"; brands listed: CapCut, Netflix, Higgsfield, Coinbase, M&M's, DoorDash, F1, eBay. Fees and minimums are in help articles ("What Content Rewards costs", "Fund your account"), not on the page. — contentrewards.com/launch-a-campaign - Content Rewards is run by Content Rewards Inc. with its own app at contentrewards.com since Aug 2026. — search result summary, FindClout/Sirency - Clipper-side terms: verified views exclude bot/script/macro activity and views bought with prizes or payments; buying engagement = permanent ban; brands may reject only for a stated requirement; human review; one appeal per flagged submission; brands may set a max payout per clip and a minimum a clip must earn first; review window "often around 72 hours". — ClipSpeed; OpusClip - Whop's 2025 guides mentioned auto-approval after 48 hours; current terms say nothing is auto-approved — confirm which applies. — viral.app

Tracking - Whop affiliate links: each affiliate gets a unique link; commission on first or all payments; cookie window not stated in docs; payout 30 days after purchase. — docs.whop.com - viral.app tracks public TikTok, IG Reels, YouTube Shorts, Facebook Reels and Snapchat Spotlight without creator login; does not track X, Twitch or Kick; 3% brand fee; every payout needs brand approval; no automatic bot detection. — viral.app - Clipping (agency) reads view counts every 12 hours; Vyro runs a final view check at close and pays weekly from $10. — viral.app - View windows on viral.app campaigns: 56% count views for 28–31 days, 24% for 7 days or less. — viral.app - ManyChat (comment-to-DM keyword): new contact-based pricing from 2 Mar 2026 — Free $0 (25 active contacts, 4 automations, branding), Essential $14/mo annual (250 contacts, $0.10 overage), Pro $29/mo (2,500 contacts, $0.05 overage; AI features start here), Business $69/mo (7,500), Advanced $139/mo (25,000). Anyone who comments the keyword and gets the DM counts as a contact, so a viral reel can push you up a tier. (Official pricing page returned 403; figures from a competitor-authored comparison dated Jun 2026 and other third-party reviews.) — dev.to/InstantDM; elev8or; yourgpt - Cheaper DM-automation alternatives: LinkDM free (1,000 DMs/mo) / $19 Pro; Inro free (500 DMs) / $15; InstantDM $9.99. — dev.to/InstantDM

Other platforms named in the brief - Social Snowball: Snow Day from $249/mo + 3% of affiliate revenue; Blizzard from $899/mo, no commission (May 2026 review); an older review said $199/mo. Built for Shopify stores. — Influencer Hero; archive.com - Collabstr: free plan with a 10% hiring fee; Pro $249/mo, same fee (official page 404 on fetch). — AffiliList - Creator.co: Capterra lists from $460 flat-rate (undated). — Capterra - JoinBrands: pay-as-you-go + $99 / $299 / $499 monthly tiers (tier names differ by source), 8–15% platform fee, UGC videos "$25+". — Novoads; ecomcrew - GoAffPro: free Hobby plan (unlimited affiliates/sales); paid $24–$49/mo, $99 Business reported (Shopify-centric; sources conflict). — Shopify app listing; xpay - SideShift: brand-side UGC job board; $199–$999/mo plus deposit fees per one review; infrastructure page sells a payments API for clipping platforms. — FindClout; sideshift.app/infrastructure - Vyro: clippers withdraw weekly from $10; live board $1.50–$2.00 CPM with MrBeast, Mark Rober, Unwell. — viral.app; ClipSpeed - FORKOFF managed clipping: "Clipping Foundation" from $3,500 per campaign, 3-campaign minimum. — FORKOFF

Budgets and results (views per $1,000) - Worked example: $5,000 at $1/1K buys 5M paid views; +10% fee = $5,500; all-in $1.10 per 1,000 with no cap; with a 100K-view cap per clip the effective cost falls to roughly $0.16–$0.33 per 1,000 because capped viral clips are paid for only up to the cap. — viral.app - At the ~$1 average, 1,000,000 verified views ≈ $1,000; at $6, ≈167,000 views. — ClipAffiliates - Typical niche budgets $2,000–$5,000; Reddit "healthy range" $1–$3 per 1,000 with $2,000–$10,000 budgets. — FORKOFF - Small-budget outcomes: John Summit (music) $1,050 → 32.4M views, 29 clips, 13 creators, 8 days (Variety); Lydia May (music) $500 → 630,599 views on 37 clips; FewerMC (gaming) $500 → 498,681 views. All vendor- or press-reported, music/gaming, outliers. — Amplify Media; Lumina Clippers - Education case (crypto trading course, $50/mo, March 2026, YouTube Shorts + IG Reels): 3,085 clips → 1,190,014 views (~386/clip; top clip 48,649) → 793 landing-page clicks → 16 new paid subscribers; Shorts gave 61% of views from 25% of clips; modeled $10K budget ($6,000 clipper payouts, $2,200 edit/post ops, $900 verification, $900 accounts); 12 of 40 accounts were struck in one campaign. — FORKOFF case study - View distribution is extreme: half of tracked TikToks got <866 views, mean ~58,000; top 1% of clips held 77% of views (72% on IG); videos under 10,000 views were 87% of TikToks but 2% of views. — viral.app - Platform risk: YouTube (Sept 2026) reduces recommendation reach for re-uploads "without adding anything of your own"; Instagram (since Apr 2024) recommends only the original of identical videos. Original UGC is safer than re-posted clips. — viral.app

Minimum view thresholds and caps - Campaign-set minimums: examples "Min 10K views to qualify" and "Min 100K views to qualify" (Clipping.net); a minimum threshold under 5,000 views is common (Reddit via FORKOFF). — search summary / ClipAffiliates; FORKOFF - Live examples above: minimum payouts of $1–$3 (≈1,000–3,000 views) and per-post caps of $150–$750 (≈83K–1M views). — Shopiator top offers - A 100K-view cap per clip covers ~15% of all tracked TikTok views, ~30% on accounts under 10K followers. — viral.app

Fraud rules - Engagement heuristic for clips with 10K+ views — median likes per 1,000 views: TikTok 52 (lowest 5% below 6), IG Reels 26 (below 3), YouTube Shorts 14 (below 2); check comments, ask for audience-country and traffic-source screenshots, pay only after the view window closes. — viral.app - Reported abuse patterns: view counts that stop suspiciously close to the max-payout cap; brands that lowered caps saw views drop to match; geo rules bypassed by VPN; Whop's AI flagging is "imperfect". — OpusClip - ClipAffiliates' own claim: ~1 in 3 views ever submitted to it came from accounts later banned for faking views (self-reported). — ClipAffiliates - Clipping's terms allow forfeiture and clawback for botting. — viral.app - FTC rule 16 CFR Part 465 (effective 21 Oct 2024), §465.8 bans selling, buying or procuring fake indicators of social media influence (bot views, fake accounts) when the actor knows or should know they are fake; civil penalties apply; a brand that unknowingly hires an influencer with fake followers is not automatically liable. — Federal Register; eCFR Part 465; BCLP

FTC disclosure rules for paid organic posts - FTC "Disclosures 101": disclose any financial, employment, personal or family relationship with a brand; anything of value counts, including free product; likes/tags/pins can be endorsements. Adequate: "ad", "advertisement", "sponsored", "AcmePartner", "Acme Ambassador", or a plain sentence ("Thanks to Acme for the free product"). Inadequate: "sp", "spon", "collab", bare "thanks" or "ambassador", or burying it in a hashtag block. Placement: "with the endorsement message itself", "hard to miss"; not only in the profile, at the end of a post, or behind "MORE". In videos put the disclosure in the video itself, not only the description; audio plus visual is better; superimpose on Stories; repeat during live streams. A platform's disclosure tool is to be used "in addition to your own, good disclosure". "It's your responsibility… Don't rely on others to do it for you." — FTC Disclosures 101 - Endorsement Guides 16 CFR Part 255 were revised June 2023 (first material update since 2009); disclosure responsibility extends to the brand, and advertisers should train and monitor posters. — Gordon Law; viral.app - Cautionary case: WSJ (June 2026) reviewed 1,105 Polymarket-paid videos from 10 creators (140M+ views); bets appeared in ~70%, none were real, and creators were reportedly told not to disclose. Recommended practice: require an on-screen label in the first seconds and reject unlabeled clips before paying. — viral.app - Earnings claims: Her Last Call's own page carries a "results not typical" disclaimer under its $500–$1,000-per-call claim. — herlastcall.com

Inferences

Gaps

Key question 4 — What does acquisitions.com/m need before creators can send traffic to it?

Takeaway

A page, not a calendar: a Her-Last-Call-style qualifying front end (hook → 3-question quiz → name/email/phone → free training or short video → book), with per-creator tracked links, a DM keyword, an affiliate or per-call payout that pays within days, and FTC-compliant disclosure baked into the creator brief.

Cited Findings

Inferences (checklist — what is missing, in order)

  1. Decide one destination for /m and remove the other rule (zone rule vs _redirects), or creators' traffic lands on a calendar nobody owns.
  2. A hook a creator can say in 5 seconds — the Her Last Call formula is "companies are hiring X to do Y, do you qualify?" The acquisitions version is about advisors being paid to find businesses to buy (the site already claims ~4x the $95K industry average on /join); it must be true to what the offer really does and carry the earnings disclaimer.
  3. A lead magnet, free — free training / short video / "do you qualify" quiz. Today the only free things are a call and an AI audit; neither is a creator-friendly ask.
  4. A 3-question qualifier before the calendar, so the call is booked by someone who answered "what do you do now / income goal / hours", which also gives the "qualified call" definition any per-call payout needs.
  5. Tracked links: /m?ref=<creator> or /m/<creator> (a Pages Function can write the ref into the GHL form as a hidden field / UTM) plus the Whop affiliate link for the purchase; without it no creator can be paid for leads or calls.
  6. A DM keyword ("ADVISOR") on Moran's IG/TikTok with ManyChat → the tracked /m link, because TikTok/IG do not allow links in organic captions from most accounts and creators say "comment ADVISOR".
  7. A payout that lands fast: CPM via Content Rewards (10 days), a fixed per-qualified-call bonus paid weekly (ESTIMATE $50–$100), and 20–30% on the package (Whop pays after 30 days). Publish the rates on a one-page creator brief.
  8. Compliance in the brief: on-screen "#ad"/"paid partnership" in the first seconds and in the caption; "results not typical" wording; no fabricated results; reject unlabeled clips before paying; no bought views (16 CFR 465).

Gaps